Klaviyo and Mailchimp are very popular email marketing automation tools for Shopify Stores. There are some differences and similarities between both email marketing automation tools. Both of these widely popular email marketing services offer powerful features and have their own unique benefits that make them attractive for e-commerce businesses. In this blog post, we’ll take a comprehensive look at Klaviyo vs MailChimp to help you determine which is the better choice for making the most out of your Shopify store’s growth potential. First up, let’s compare Klaviyo with one of its main competitors—MailChimp!

Is Klaviyo similar to Mailchimp?

When it comes to email marketing platforms, there are many platforms available. Two of the most popular email marketing platforms are Klaviyo and Mailchimp. Both platforms offer a suite of tools to help businesses manage and send email campaigns. But the question remains: is Klaviyo similar to Mailchimp? While they both share some similarities, there are some key differences between the two that may make one a better fit for a particular business’s needs. By examining the features and capabilities of each platform, businesses can make an informed decision on which option is best suited for them. Overall, MailChimp offers more features and services than Klaviyo.

What Are The Advantages of Klaviyo Over Mailchimp?

When it comes to email marketing, businesses need a reliable platform that can help them reach their target audience and drive conversions. While both Klaviyo and Mailchimp are popular email marketing tools, there are advantages to using Klaviyo over Mailchimp. For instance, Klaviyo offers better segmentation capabilities, allowing companies to group their subscribers based on a variety of criteria, such as purchase history, engagement, and demographics. Moreover, Klaviyo provides in-depth analytics and reporting, enabling businesses to track their email campaigns’ performance and adjust their strategies accordingly.

Additionally, Klaviyo’s automation features are more advanced than Mailchimp’s, allowing companies to create more personalized and relevant email sequences. Overall, opting for Klaviyo can provide businesses with a comprehensive email marketing solution that can help them improve their email engagement and ultimately drive sales. Klaviyo also is a specialized email marketing tool for E-commerce. But Mailchimp is specialized for any type of business. So, Klaviyo offers offer advanced features for E-commerce especially Shopify stores than Mailchimp.

Is Klaviyo Only Good For eCommerce?

Klaviyo is best for E-commerce but you can use any type of business. Klaviyo’s features and services are based on an E-commerce store but it offers services to other businesses.

MailChimp vs. Klaviyo Comparison Table

Landing PageNoYes
Email TemplatesYesYes
Website BuilderNoYes
Email MarketingYesYes
Generative AIYesYes
Web /Sign UP FormYesYes
List SegmentationYesYes
SMS MarketingYesNo
Transactional EmailsLimitedYes
A/B TestingYesYes
Send Time OptimizationNoYes
Mobile pushYesNo
Web FlowYesNo
Social Media MarketingNoYes
Report & AnalyticsYesYes
Collect Customer ReviewYesNo
Learning ResourcesYesYes
Comparison Table of Klaviyo vs MailChim

See the details comparison of Klaviyo vs Mailchimp.

1. Automation

The best way to make a comparison between these two great tools is to evaluate their features, see where they share similarities, and pinpoint where one is better than the other. So, let us begin with their automation features.

Klaviyo email flows, Klaviyo email automation

Klaviyo will typically and easily plan out your lead nurturing from the beginning of your buyer’s journey to the end of it. This simply means that it defines your ideal customer experience. You can leverage on Klaviyo email automation system to send triggered emails based on specific criteria to accelerate buyers through their experience. This significantly improves the abandoned cart email strategy as well as helps to re-engage lost customers. Aside from this, Klaviyo’s A/B testing capabilities do interestingly well testing across your subject lines, types of content, and time differences to both drive engagement and increase performance.

It could be said that this tool leverages integrated data with customer data and behavioral data to personalize emails especially based on customer lifestyle values, brand loyalty, lifecycle stage, and lots more.

As for Mailchimp, its customer journey builder helps e-commerce merchants to begin conversations with customers and maintain that automatically. It typically offers welcome automation in order to follow up with new subscribers, conduct behavioral-based automation especially based on app integration, ensure data-based automation to reach out to people on a specific date, and maintain RSS to email automation.

Just like Klaviyo, Mailchimp helps you to automate abandoned cart emails, retargeting emails, order notifications, and product recommendations. Mailchimp leverages customer engagement, interaction, and similar characteristics to send personalized as well as relevant automated emails.

2. Contact segmentation

Klaviyo segments your contact list so you can send targeted and relevant emails to customers based on their unique engagement and behavior with you. The list updates automatically, so you don’t get to waste time and effort on manual uploads. You can as well target users with special events and generate great results by leveraging contact website activity and behavior-based traits. You equally have the chance to combine and exclude segments for extensive targeting.

Klaviyo signup form, email sign up form

As for Mailchimp, you are allowed to segment customers based on the data collected. You can as well target users based on their behavior, especially if they engaged with marketing campaigns websites, or apps. Mailchimp offers itself as a pre-built segmentation tool based on campaign activity, purchase history, and more. It is also available to help you reach contacts with similarities. Talk about advanced segmentation, Mailchimp allows you to add nested conditions to combine data and create more explicit segments.

3. Reporting

Klaviyo’s reporting feature as an e-commerce analytics tool helps you to analyze your metrics beyond the open rates and clicks. You will be able to see how your campaigns have driven current and past data as well as compare these performances. You will also be able to view trends in events and more.

Mailchimp makes marketing campaign reporting all easy. It has email, automation, and social ads all in one place. It is also easy for you to grow engagement and revenue reports to better understand your audience’s behaviors. In Mailchimp, industry benchmarks are included in email reporting to help you compare important metrics from a larger scope and perspective. Your open rate, click rate, and subscriptions are also easily managed with competitors’ metrics. In a clear similarity with Klaviyo, Mailchimptracks how much revenue your campaign has driven and lets you know if a customer makes a purchase opening your email campaign.

4. Integration: Klaviyo vs Mailchimp

In this space, both Klaviyo and Mailchimp have a tight grip on their advantage. As for integration with Shopify, Klaviyo wins the contest hands down. Every Shopify merchant earns as much as $85 for every $1 spent on the platform. This cannot be taken from the fact that Klaviyo integrates seamlessly with Shopify in order to merge valuable data to help you grow your e-commerce store. It is also valuable because it helps Shopify stores increase online conversions with targeted emails.

In contrast to the above reality, when integration is about numbers, you must give it to Mailchimp. It has over 250 integrations against 100 for Klaviyo. This might well not be surprising because of the popularity of the platform. However, Mailchimp misses out on the most important integration; Shopify. It is no longer available on the platform and it means that Shopify merchants would have to consider other email marketing automation tools.

5. Customer reach and automation options

Klaviyo although have an obvious advantage over Mailchimp with its Shopify integration option, it doesn’t end at this. It helps e-commerce stores to reach and engage with their prospects on a variety of channels too. Whether in the form of Emails, on the web and in-app, or socials, Klaviyo is actually available to help funnel users through the buyer’s journey no matter where they are. The tool enables companies to in fact leverage their owned marketing channels, thus allowing for maximum sales. So, Klaviyo has more customer reach.

As for Mailchimp, its narrow focus on email marketing is an impediment to the tool’s overall capabilities. This perhaps makes it less robust than Klaviyo. While Mailchimp offers basic email automation services like abandoned carts and retargeting, Klaviyo allows you as an e-commerce store to set up automated triggered emails based on customers’ behavior on your platform. For example, customers get automated emails when they view promotions on your site and when they engage with you via any of your presence. Therefore, Mailchimp has limited automation options.

Klaviyo also offers onboarding customer support. This means that it dedicates customer service managers to clients with more than 125,000 contacts at no extra cost. These representatives offer you strategic advice, support, and more to help you grow your store quicker and better.

6. Audience management

Both tools have a few differences when it comes to audience management. Although both tools have a centralized location where they keep their contacts, they equally offer tags that help you to gain valuable insights about your audience. However, they are different in that whilst MailChimp lets you create tags for your contacts and lists, Klaviyo on the other hand lets you label campaigns, flows, lists, and segments with tags. So, your choice based on these subjects could depend on what you want.

Klaviyo vs MailChimp Pricing

MailChimp and Klaviyo offer various types of pricing plans. We created the table of Klaviyo vs MailChimp pricing table.

Check out the details pricing plan of Klaviyo.

Contacts VolumeEmail MarketingEmail Marketing + SMS Marketing
Free Plan (500 Contacts)$0$0
1,500 Contacts$45$60
5,000 Contacts$100$115
10,000 Contacts$150$165
Pricing List of Klaviyo

Check out the details pricing plan of MailChimp

Contacts VolumeEssentialsStandardPremium
Free Plan (500 Contacts)$0$0$0
1,500 ContactM $350, Y $175M $100, Y $50M $26.5, Y $13.25
5,000 ContactsM $350, Y $175M $6.5, Y $13M $69, Y $34.5
10,000 ContactsM $350, Y $175M $135, Y $67.5M $100, Y $50

Who is Klaviyo Best For?

Who is Klaviyo best for? The answer may surprise you – Klaviyo’s platform can cater to businesses of all sizes and niches, from retail and e-commerce to nonprofits and healthcare. What makes Klaviyo unique is its ability to create tailored messaging based on customer behavior and preferences, resulting in higher engagement rates and overall revenue growth. Klaviyo is an email marketing tool with advanced features for Shopify Stores. So, If you start email marketing for your Shopify store then Klaviyo is best for you.

Who is MaiChimp Best For?

MailChimp may just be the perfect fit for those seeking a powerful and intuitive email marketing tool. However, the question lingers: who is MaiChimp best for? The answer is simple: any business looking to improve their email marketing efforts. Whether you are a small business owner or a marketing agency that caters to multiple clients, MaiChimp has something for everyone. With features like audience segmentation, A/B testing, and analytics, you can tailor your email campaigns for maximum effectiveness. Overall, MailChimp is the best choice for anyone who wants to take their email marketing to the next level.


When considering your best choice between Klaviyo and Mailchimp, it is important to know why you need these tools, what exactly they could offer, and at what price. Their features including the pros and cons are equally important. This will help you to select which exactly aligns with your eCommerce focus and business objectives. What works well for a business might not exactly work for another. But we do hope that this article helps you through especially as a Shopify store merchant.