Klaviyo Review 2023: Features, Pricing, Pros & Cons


Klaviyo Review

Email Marketing is very important for any eCommerce business and online shop. That’s where Klaviyo comes in. Klaviyo is the best and most attractive email marketing software and platform for eCommerce. Klaviyo has advanced and a special feature for Shopify, Woocommerce, BigCommerce, 3dcart, Volusion, Weebly, Wix, Magento, etc eCommerce platforms.

Our in-depth analysis covers everything you need to know about the Klaviyo review. This popular email marketing platform includes its features, pricing, and user-friendliness. We’ll explore the platform’s strengths and weaknesses, and provide real-world examples of how businesses are using Klaviyo to achieve their marketing goals.

For amateur marketers, finding the right support is very crucial. Using the right tools can help boost your business to incredible lengths. In this article, we have a comprehensive Klaviyo review to help you understand the ins and outs of one of the best email marketing Software.

When it comes to business, effort, and ingenuity go hand in hand. But, using available resources ideally is what makes the difference. Email marketing is a proven method for attracting future clients and keeping current customers updated with everything.

In most email marketing systems, you get a handful of choices thrown here and there with little or no customer support. Klaviyo, however, takes customer feedback with utmost sincerity and makes improvements based on that. This attention to detail and prioritizing customers over anything have already made them a fan favorite.

In this article, we describe the Klaviyo review, Klaviyo pricing, Klaviyo feature, Klaviyo pros, and cons, etc.

Read Also.

Description of Klaviyo:

Klaviyo is a data-driven email marketing tool with multiple automated features to give you the boost you need. It focuses on numerous aspects of your business with automated tools, simple designing tools, feedback, and a segmentation system with multiple other small tools to give your business the required boost.

Founded in 2002, Klaviyo has already named itself one of the best email marketing software out there. With time, they’ve integrated with multiple high-end shopping tools to give their customer a powerful boost to establish their brand.

Currently, Klaviyo has a plethora of paid and free services available for its clients to try out.


In most email marketing tools, you have to fill in the details manually, derive your information, and utilize them to your benefit. Klaviyo, however, automatically provides the information for you.

Most crucial client information, open rates, segmentation of your information, and organizing them based on their details are all readily available in their system.

The customizability with Klaviyo is amazing, even without a good knowledge of programming. Klaviyo has tried to establish itself as a comprehensive, all-in-one tool for online marketers. Let’s dissect them further to get an even better understanding of their products.

Why Use Klaviyo:

A lot of well-built mechanisms make Klaviyo one of the best in its field. Some of their best features include:

  • Klaviyo is reasonably automated; they provide you with necessary information regularly, in an automated manner.
  • Best eCommerce and Shopify email marketing platform.
  • Klaviyo has SMS marketing services.
  • Based on the feedback, the clients can be segmented into smaller sub-groups for your advantage. Helping you make specific plans for specific groups
  • The design aspects are relatively simple. You can use drag and drop to make easy designs without understanding complicated programming.

Klaviyo Features:

The key features of Klaviyo include:

  • Segmentation: One of the best features of Klaviyo is its segmentation tools. It uses the available data to its absolute best. It divides the data into groups, sub-groups, etc. to give the customer a clear understanding of their current and potential customers.
  • Integration: Klaviyo is integrated with multiple small and big marketplaces all over the world. Including massive international markets such as WooCommerce, Shopify, Magneto, etc. Due to these integrations, you can maximize the facilities from these websites without paying extra money.

Furthermore, Klaviyos’ tools give you the ability to cater to your clients on a higher level. You get well-detailed information such as open rates, response rates, payments, etc. to make your business plan from

  • Amazing design tools: Klaviyo has a straightforward design approach. You can easily make your landing page, newsletters, customer emails, website forms, etc. using simple drag-and-drop tools. You don’t have to rely on your programming skills to get good designs. However, having some knowledge of HTML programming can give you a massive edge.
  • Facebook Custom audiences: Facebook can be a great way to get your desired customers. The advantage of Klaviyo is that you can use this to reach out to your Facebook clients as well as email. Thus, you can get both done without relying on two separate platforms.


  • Well-built system
  • Access to both email and Facebook custom audiences
  • Easy drag-and-drop design tools
  • Best for Shopify email marketing.
  • Integration with multiple eCommerce websites.
  • Personalized product recommendations
  • After-sales email and communication tools


  • Live chat is only available on certain days of the week at fixed times. The customer response is slow.
  • Slightly overpriced

Klaviyo Pricing:

The pricing system of Klaviyo depends on your number of subscribers. The Klaviyo Price starts once you have 251 subscribers. It’s free for the first 250 subscribers allowing you 500 emails per month.

The fee for 251 subscribers is $20, which increases per 250 subscribers. You can also have customized packs giving you a fixed number of emails per month.

Klaviyo, Klaviyo pricing, klavio review, klaviyo feature, klaviyo for shopify, klaviyo for ecommerce
Klaviyo Pricing

One big issue with Klaviyo is that its fees are significantly higher. Even when you have a lot of subscribers, the discounts you get aren’t that big. Thus, they’re relatively pricier than their competitors.


Klaviyo uses two options to reach out to its clients. The first is their call center, and the second is their live chat.

As an organization, Klaviyo relies on customer feedback a lot. They take feedback and regularly make changes to make a positive change for their customers. Also, with everything in one place, their offers are some of the best out there. So, if you’re willing to spend, they’re worth a try.

Final Verdict:

We can’t absolutely say whether a certain product is suitable for you or not. But this Klaviyo review discusses in-depth certain aspects of the product that you need to understand before making a purchase.

The world of online business is ever-changing. With the rate at which tech is taking over, being up-to-date with everything is an absolute necessity. The world is yours if you can make the right match of your skills, efforts, and tools. Good luck with your new venture.


If you want to know everything about Klaviyo, we got you covered. This Klaviyo review contains all the information you need, and a lot more.


    Leave a Comment

    Your email address will not be published. Required fields are marked *

    This div height required for enabling the sticky sidebar