There are a lot of landing page builder tools available but most of them are not good or user-friendly. You need to spend huge time finding the best and most useable landing page builder for your business or website. Thinking about you, I have listed the 6 best landing page builders for you. Most landing page creators provide free trials for their first customers. So, you don’t need to invest a huge time, you can choose a landing page builder from this list for lead generation.

What is a landing page?

A landing page is a standalone web page created especially for advertising and marketing. Successful digital marketing campaigns have good landing pages at their back. Landing pages help advertisers to achieve their objectives as they are key for conversions. 

Why need to use a landing page?

A landing page is very important for a website. With the help of landing pages, you can promote offerings and encourage a visitor to subscribe to updates from your website. This will surely generate leads for your business. 6 Reasons for creating and using a landing page on your website. Lead generating landing pages turn visitors into a lead for your business.

  1. Email list building.
  2. Lead generation.
  3. Products promotion.
  4. Capture customer data.
  5. More sales to the current customers.
  6. Drive traffic to the website.

It takes time to create a perfect landing page. So, what will you do if you need a good landing page in a fraction of the time? Thankfully, there are easy-to-use tools that help in creating perfect landing pages quickly.

Some of the best landing page builder apps are discussed below:

The list of best landing page builders for lead generation.

1. Getresponse

Getresponse is the best landing page builder and it’s free. Getresponse helps to build pages that convert your traffic and lead to more sales. It has a drag and drops feature to design and builds a killer landing page without any coding. Getresponse is best for E-commerce, contact list building, product showcase, and online event & webinar promotion.

Who can use Getresponse?

GetResponse is best for entrepreneurs, startups, digital marketers, website owners and corporate companies.

Feature & pros of Getresponse Landing page builder:

  1. Creative drag-and-drop editor, no coding required.
  2. Available pre-made landing page templates.
  3. Create a landing page within a minute.
  4. Desktop and mobile preview test.
  5. High conversion rate.
  6. All E-commerce integration is available.
  7. Track visitor data.
  8. Drive traffic on the landing page using Facebook and Instagram ads.
  9. Online event promotion.

Cons of Getresponse: Some expensive to use all pro features.

2. ClickFunnels

ClickFunnels is one of the best landing page builder tools. It allows you to create sales & landing pages and helps in managing your sales funnels too. You can create sales and webinars, membership sites, and webinar marketing using this best landing page builder. This tool provides a full range of features to create the best landing pages and sales funnels. ClickFunnels integrates with Stripe and PayPal for online payment processing. 

Clickfunnels vs GetResponse: Which is the Better Option?

ClickFunnel is very easy to set up and customize to your business needs. You get a wide variety of free, and premium sales funnel templates. This tool is a great option for marketers who want to advertise their services and improve sales. 


  • All funnels
  • A/B split testing
  • Email integrations
  • Order, up-sell, and down-sell pages
  • Pop-up boxes
  • Opt-in funnels
  • 24/7 customer support


ClickFunnels offers a 14-day free trial so that you could get aware of the features it is offering. It offers two packages; their prices are listed below:

  • The starter pack costs $97 per month
  • The premium package costs $297 per month

3. Instapage

Instapage is a specialist when it comes to building landing pages for promotional campaigns. It is currently the best landing page builder for lead generation in the market. It allows you to build, host, and split-test your landing pages to let you know which one is most effective. With Instapage, you design your landing pages with the drag-and-drop editor.

It offers free and paid customizable templates for landing pages so that you can make them fit your business needs. Setting up this tool is very easy. You can use one-click integration if you have a WordPress site. 

Landing pages that are designed using this tool integrate smoothly with all the leading email marketing service providers. This makes it super easy for your business to start growing at a rapid pace. 


  • Customer success manager
  • Global blocks
  • AMP landing pages
  • Real-time collaboration
  • High-class security
  • A free trial
  • Unlimited A/B testing
  • Instablocks


Instapage also offers a free trial for 14 days. There are two pricing plans it offers; these are listed below:

  • The core plan costs $149 per month for a year
  • The custom plan costs according to the features you select

4. Leadpages 

Leadpages is a popular landing page builder for lead generation that offers powerful tools and templates to optimize leads for your business. The easy-to-use interface and drag & drop builder of Leadpages help users customize their landing pages without any tech skills. Apart from advanced features, it allows you to create lead capture pop-ups that help collect leads from anywhere on your website. 

The exclusive technology of this landing page builder tool foresees the performance of your page before you publish it. It tells what needs modification so that you make fewer mistakes and grow more. This tool allows you to create dedicated landing pages for every traffic source or campaign. With this stunning tool, you can confidently generate leads as it helps your business to grow rapidly.


  • A/B testing on most plans
  • Drag and drop functionality
  • Unlimited integrations
  • SMS marketing
  • Check out builder and stripe integration
  • Fully hosted landing pages
  • Optimized templates
  • Create alert bars


Leadpages is a cheaper landing page builder for lead generation. Here are the pricing plans:

  • The standard plan costs $25 per month
  • The pro plan costs $48 per month
  • The advanced plan costs $199 per month

5. Hubspot landing page

This landing page builder for lead generation is slightly expensive but is packed with great features. It lets you design the most amazing landing pages that convert your visitors into potential leads.

It does not matter if you are familiar with tech skills or not; this tool is incredibly easy to use. You can personalize the content of your landing page for individual visitors. With the HubSpot landing page, you can launch professional-looking landing pages in seconds. 

You can choose optimized templates from the built-in library and start building a landing page for lead generation. HubSpot landing page runs tests on every element that includes headlines, CTAs, forms, images, and many more. This helps in driving more leads faster than ever.


  • Integration with CRM software
  • A/B testing and optimization
  • Analytics tools
  • Easy-to-use visual builder
  • Personalization to individuals
  • Utilizing existing data


Hubspot offers three plans which are listed with their prices below:

  • The starter plan costs $45 per month
  • The professional plan costs $800 per month
  • The enterprise plan costs $3200 per month

6. Unbounce

Unbounce was the first landing page builder for lead generation in the market. Almost 15000 brands use this platform for their marketing campaigns. It is extremely flexible and fairly simple to use landing page builder. It integrates with Unsplash which gives you access to add visual appeal to your pages.

With its image optimization tool, you can compress images without using any additional tools. Using the drag & drop builder of Unbounce, you can build, launch, and optimize your custom landing pages for any campaign.   

You can control what happens with the information you gather from your landing pages, all thanks to a large library of integrations. There are integrations for popular email providers. It also offers WordPress plugins. When your landing page is ready, you can publish it to your domain or directly through Unbounce WordPress plugins. 


  • AI-powered optimization
  • Real-time analytics
  • Integrations with third-party tools
  • Built-in A/B testing
  • A variety of landing page templates
  • WordPress plugins


Here are the pricing plans of the packages:

  • The Launch plan costs $64 per month
  • The Optimize plan costs $86 per month
  • The Accelerate plan costs $160 per month
  • The Scale plan costs $240 per month


The best landing page builder for lead generation is a useful tool for marketers that help increase conversions and sales.