As a SaaS company, your primary goal is to generate quality leads and convert them into sales. In the competitive market, lead generation is not very easy for a saas company. There are several actionable and effective strategies that help you to generate leads and get more sales for your saas company. We discuss here the 10 best B2B lead generation strategies for a SaaS company.

What Is B2B Saas Company?

A B2B saas is a company that provides software as a service (SaaS) solutions to B2B small and medium-sized businesses (SMBs). Saas startups are typically referred to as “software companies” though some may also be referred to as “data warehouses.”

A B2B SaaS solution is an online application that allows businesses to access their data, create reports and share information with other users. Saas startups typically offer these services on a subscription basis, which means that the business pays a fee each month in exchange for access to the system.

12 Best B2B Lead Generation Strategies For Saas Company

1. Search Engine Optimization (SEO):

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SEO is the best effective and organic B2B lead generation strategy. Optimize your website for search engines like Google and Bing to increase your online visibility. Do keyword research, on-page SEO, link building, and technical SEO, and ensure that your website is mobile-friendly. By implementing these SEO strategies, your SaaS company can improve its online visibility, attract more targeted visitors, and generate more leads. However, keep in mind that SEO is an ongoing process and requires consistent effort and optimization to see results. Here is the complete guideline on how to use SEO for lead generation.

2. Content marketing:

Create high-quality content that educates your target audience about the challenges they face and how your SaaS product can help solve them. This could be in the form of blog posts, whitepapers, eBooks, and videos. Research the best topics and publish guidelines, tips, and best practices about your products. Check out the Lead Feeder blog for the best idea.

Lead Feeder Blog

3. Email Marketing:

Email marketing is the most cost-effective lead generation strategy for a SaaS company. Use email marketing to stay in touch with your leads and customers. Send personalized emails that provide value, such as product updates, tips and tricks, and exclusive offers.

4. Social Media Marketing:

Use social media platforms such as LinkedIn, Twitter, and Facebook to promote your SaaS product and engage with your target audience. Share industry news, product updates, and customer success stories.

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Best Social Media Platforms For SaaS Lead Generation

Webinars: Host webinars to educate your target audience about your SaaS product and demonstrate its value. Encourage attendees to ask questions and engage with them in real-time.

Referral marketing: Encourage your existing customers to refer their friends and colleagues to your SaaS product. Offer incentives such as discounts, free trials, or exclusive content.

Paid advertising: Use paid advertising channels such as Google Ads or LinkedIn Ads to target your ideal audience and drive traffic to your website.

By using these strategies, you can generate quality leads and convert them into paying customers for your SaaS company. Remember to track your results and adjust your approach accordingly to optimize your lead generation efforts.

5. Referral Program

If you’re like most startup founders, you’re always looking for new ways to generate leads for your business. And a referral program can be a great way to generate leads for your SaaS business. By offering incentives for customers to refer others to your service, you can encourage them to sign up and try it out.

There are a few things to keep in mind when creating a referral program for your SaaS business:

  1. Offer an incentive that is valuable to your target market. This could be a discount on their monthly subscription or a free month of service.
  2. Make it easy for customers to refer others by providing them with shareable links and banners.
  3. Encourage customers to leave reviews and testimonials about their experience with your service. These can be shared on social media or your website to help attract new leads.

6. Create A Lead Magnet To Attract New Clients

A lead magnet is an incentive that you offer to potential customers in exchange for their contact information. It can be anything from a free trial of your software to a discount on your services. The lead magnet is a very effective and actionable strategy for B2B Saas lead generation. The key to an effective lead magnet is to offer something that your target market finds valuable. If your target market is small businesses, for example, then offering a free trial of your software may be more effective than offering a discount on your services. If you’re looking for a lead magnet strategy specifically for generating leads for your SaaS business, read this HubSpot blog post.

7. Video Marketing

Video marketing is a great way to generate leads for your SaaS business. Most successful Saas businesses use Video marketing to grow their businesses.

The best part about video marketing is that you can use it anywhere at any time. Video marketing can work on YouTube, Vimeo, Facebook, etc platforms.

There are many different types of videos you can make:

Product videos – These are the most common type of videos in my opinion because they explain what the product does or how to use it. Product videos tend to be longer than other types of videos because they need to cover all aspects of the product.

How-to videos – These are short clips that show you how to do something using your product or service (e.g., “How to use our software”). They aren’t always about showing off how powerful your solution is; sometimes they just show how simple it is to use!

Customer success stories – These are short clips that showcase happy customers using your saas tool and software.

8. Use A Chat Bot

A Chatbot can help businesses improve communication with customers and potential clients. It’s also a great way to build up brand awareness, generate leads and sell products online.

Chatbots can be programmed to offer a variety of services, from simple FAQs to complex product or service purchases. For example, a chatbot might ask for your name and email address when you sign up for an account on the website. The chatbot could then send an automated email message with details about how to access your account or purchase a new product from the company’s website.

9. Influencer Marketing

The resulting exposure of influencer marketing can be highly valuable, especially when it comes to B2B lead generation. The most successful Saas companies in the industry have successfully used influencers in their marketing efforts. Because influencer marketing is more effective than traditional advertising.

Influencer marketing takes advantage of the power of social media and other forms of digital communication to reach a much larger audience than traditional ads. This means that you’ll reach more people with less money spent on advertising, which means more profit for your company!

10. PPC Advertising

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PPC advertising is an effective way to drive traffic, get leads, and increase sales. With PPC advertising, you can reach potential clients who are looking for your product or service.

PPC ads are an important part of the B2B Saas marketing strategy. They can help you get more customers, improve your search rankings, and generate more leads. It’s important to find the right keywords that will help your business achieve its goals with PPC advertising. To do this, you need to understand what each keyword means and how it relates to your business.

11. Join Customer Review Website

If you are a Saas business owner or marketer, then you must need to join the review website to get customer reviews for your products or services. G2, TrustPilot, Capterra, GetApp, etc are the most popular Saas review platforms. A good review helps you to get new clients for your Saas.

12. Affiliate Marketing

If you are looking to generate leads for your Saas company then affiliate marketing would be a better strategy for you. A lot of tools and platforms are available for affiliate marketing for your businesses. You can also directly invite bloggers, content creators, or social media influencers to promote your Saas product as an affiliate marketer.


The B2B SaaS lead generation strategies and tactics will help you to increase the sales and revenue of your business. You have to know all the intricacies of a particular industry, be it a SaaS platform, before jumping into the fray. You must learn about the sales cycle, competitive landscape, and user demographics before you can be competitive and make sure your sales process is efficient. We hope our discussed strategies help you to generate more leads and sales for your B2B Saas company.