How to Spy Your Competitors Email Marketing Strategies?

Spying on your brand or service competitor’s’ email marketing campaign strategies can help you understand their tactics, audience targeting, design, and content approach. While it’s important to be ethical and avoid any illegal activities, there are several ways you can gather insights into their entire email marketing campaign strategies. Your competitor’s email marketing strategies insight and data help you to monitor their email marketing activities and performance. It will help you to grow your brand and increase sales & revenue.

Important to track and spy on your competitor’s email marketing strategies

Tracking and monitoring your competitor’s email marketing campaign strategies is important for staying ahead in competitive digital marketing. By monitoring their email campaigns, you can identify key industry trends and best practices, helping you align your own strategies with what’s working properly in the market. Analyzing competitors also helps you to spot gaps and opportunities—areas where they may be underperforming that you can capitalize on to offer something unique to your audience. You can also see the insights into their target audience, segmentation strategies, and messaging, enabling you to refine your own approach and improve audience engagement.

Analyzing competitors’ successes and failures helps you avoid common mistakes and enhances your understanding of effective email content, templates, and subject lines. Monitoring email campaign frequency and performance can also serve as a benchmark to measure your own success and identify areas for improvement.

You’ll also learn valuable list-building techniques and customer retention strategies, giving you ideas for growing your own email list and nurturing long-term relationships. So, tracking your competitor’s email marketing strategies is very essential to improve your email marketing campaigns.

How to check competitor’s email marketing campaigns?

Your competitor’s email marketing strategies monitoring is very important for your business. There are many ways to spy and check your competitor’s email marketing strategies.

1. Sign Up for Their Newsletters

Visit your competitors’ websites and subscribe to their email lists. It’s the first and best way to check their email marketing campaign strategies. You can gain access to their email campaigns, promotional offers, content style, and frequency of emails. Many brands also offer lead magnets (e.g., ebooks, webinars, free trial) in exchange for your email, which is another way to see what kind of content they are promoting.

2. Look for Their Email Subscriber Forms

Search your competitors’ websites, landing pages, and blogs to see where and how they’re collecting emails. This can give you insight into how they are positioning their offers to capture emails. You can also see their email sign-up form design, type of sign-up form, and position of the form. Subscriber is the vital strategy to collect customer emails.

3. Check Which Email Marketing Tool Use Your Competitors

If you want to find out which email marketing tool your competitors are using, there are several ways you can try. While it may not always be obvious, there are tools and techniques that can help you gather this information. Using tech lookup tools is the best way to check which email marketing tool your competitors use. Builtwith, Hunter, Apollo, and Wappalyzer are very popular tools for checking any competitor’s email marketing tools.

4. Look at Their Email Design and Content

Review the design and content of emails from your competitors (once you’re signed up). You can look for patterns in their content, design layout, and general email marketing structure. You will look at these elements of your competitor emails.

• Which design elements do they prioritize (images, text-to-image ratio, CTA, etc.)
• Copywriting style, design, and length
• Use of personalization in subject lines and content

5. Check The Automation and Workflows

Email marketing automation is very important for any business. Marketing automation helps the brand or business by improving customer engagement, increasing conversions, and building long-term relationships with customers. It also saves money & time and increases the conversion rate. If your competitor’s email automation and workflows are good then you can apply this to your business.

6. Check Their Email Personalization

To check a competitor’s email marketing campaign personalization, you’ll want to gather insights into how they tailor their emails to individual customers or segments. Personalization can come in various signup forms, including addressing customers by their names, sending product recommendations, offering personalized offers, or targeting specific customer segments with tailored messaging. Email personalization will help email open rate, conversion, and deliverability.

5 Best Tools to Find Your Email Marketing Competitors

In the competitive world of email marketing, staying ahead of the curve means understanding what your competitors are doing. Whether you’re looking to improve your email campaigns or want to know the industry trends, several powerful tools can help you discover what your competitors are up to. Here are five of the best tools that can help you analyze and track your email marketing competitors effectively.

1. Competitors App

The Competitors App is an excellent tool when you need a comprehensive view of your competitors’ digital strategies. This platform allows you to monitor competitors’ website performance, email marketing campaigns, and social media activities. You can track how often they send emails, what kind of messages they deliver, and how their audience responds. Competitors App provides detailed insights that help you understand their full marketing ecosystem, giving you the upper hand in crafting your email strategy.

2. SpyFu

If you’re looking to track your competitors’ paid and organic search efforts alongside their email marketing strategies, SpyFu is the tool for you. SpyFu allows you to see which keywords your competitors are targeting, how much they’re spending on ads, and what kind of emails they might be sending to their audiences. By analyzing their email marketing strategies and replicating their successful tactics or finding opportunities where they’re missing the mark.

3. MailCharts

MailCharts is an awesome tool for tracking your competitor’s email campaign strategies. This tool helps you to monitor and analyze email campaigns from any brands across all industries. You can discover the email frequency, templates, content, subject lines, and CTA strategies used by your competitors. MailCharts also provides historical data, so you can track how competitors’ email marketing campaigns evolve over time. It’s the ultimate tool for digging deep into the nuances of email marketing tactics.

4. BuiltWith

BuiltWith is an excellent tool for discovering the technology stack behind your competitors’ websites, including their email marketing tools and technologies. By analyzing which tools and services your competitors use for email campaigns, you can see valuable insights into their marketing campaigns. BuiltWith allows you to explore email service providers (ESPs), email automation tools, and more—helping you gain a better understanding of the tools your competitors use to execute their email campaigns.

5. Wappalyzer

While Wappalyzer is primarily known for identifying the software and technologies used on websites, it can also be a powerful tool for analyzing email marketing strategies. You can track detailed insights into the technologies that drive your competitors’ websites, including CRM systems, analytics platforms, and ESPs (email service providers) using Wappalyzer. By identifying which tools and platforms your competitors use for email campaigns, you can uncover strategies, platforms, and integrations that might be improving their performance and efficiency.

Conclusion

If you want to spy and track your competitor’s email marketing strategies then apply these steps and tools. We hope this guideline and tools help you to monitor your competitor’s email marketing campaign strategies and help you to improve your email marketing performance.