Email marketing is the most effective and high-ROI marketing channel but the popularity of text SMS is increasing day by day. In this article, we discuss the deep comparison of SMS marketing vs Email marketing and find out what marketing channel will drive better results for your business.
What is SMS marketing?
SMS marketing is strategies to send a promotional or transactional message through text message. Most of the time SMS marketing is used to send offers, discounts, surveys, remarketing, attend events, etc. Text SMS marketing is very interactive because consumers are becoming more comfortable using a mobile phones. Step-by-step text SMS marketing vs email marketing comparison.
What is email marketing?
Email marketing is an effective and powerful digital marketing channel that is used to send emails to their subscribers list through email marketing software. Basically, email marketing is used to promote products or services, special offers, discounts, events, and transactional or other marketing purposes.
Benefits of SMS marketing
Text SMS marketing has several benefits.
- Easy Communication: SMS is the easiest way to communicate with consumers in a short time. A lot of SMS is possible to send consumers instantly.
- High Open Rate: Text SMS open rate is very high than email. The average marketing SMS open rate is up to 98%. It’s a great advantage of SMS marketing.
- Customer Services: Customer service is impossible without Text SMS. Every corporate customer service uses transactional text SMS and OTP to provide their services.
- Simple Marketing Strategy: SMS marketing is a simple and user-friendly marketing channel. No require huge knowledge to start a text SMS marketing campaign.
- Internet Not Require: In SMS marketing, consumers do not need an internet connection to receive a massage.
- High Engagement Rate: All text SMS send to mobile devices and the receiver checks their SMS instantly. SMS marketing is a mobile-friendly marketing channel, that way engagement rate is very high than email or others marketing channels.
Advantages of email marketing
Email marketing has been around since the early days of the internet, and it’s still one of the most powerful digital marketing tools out there. From small businesses to large corporations, email marketing can be utilized in a variety of ways to optimize lead generation, boost sales, and increase customer engagement. Email marketing has many advantages and benefits over other marketing strategies like SMS marketing. It is affordable, effective, and can be used to target a large audience.
- Reach a large audience: With email marketing, you can reach a large number of people with little effort. You can send emails to people all over the world with just a few clicks.
- Cost-effective: Email marketing is one of the most cost-effective ways to reach your target audience. It doesn’t cost much to send an email, and you can reach a large number of people with little effort.
- Personalized messages: With email marketing, you can send personalized messages to your target audience. You can segment your list and send different messages to different groups of people. This helps you create more targeted and effective campaigns.
- Increased ROI: Email marketing has a high ROI because it is so cost-effective. With email marketing, you can reach a large number of people at a low cost, which leads to increased ROI for your business.
- Real-time analytics: Another advantage of email marketing is that it allows you to track the performance of your campaigns. This way, you can see what works and what doesn’t, and make necessary adjustments to improve your results.
Finally, email marketing gives you the ability to target a large audience with very little effort. You can segment your list by interests, demographics, or even purchase history, and send highly personalized messages that will resonate with each individual subscriber.
Disadvantages of SMS marketing.
Text SMS or mobile marketing has a few disadvantages. The disadvantages of SMS marketing are below:
- Limited Content Size: In SMS content size is limited. You cannot cross the limit of text or content.
- High-Costing: SMS marketing is a high-cost marketing channel. The average cost for 1,000 contacts is $40-$50.
Disadvantages of email marketing.
Need Internet Connection: In email marketing, the receiver needs to connect to the internet to check or view email. Sometime receiver misses important emails to view.
Easy To Unsubscribe: Every email has an unsubscribe button. Anyone can unsubscribe with a single click to receive future emails from you.
Spam Score Is High: Every person received an average of 21 spam emails in a day. 2.5% of all spam emails are scams and fraud. Among these 73% of them are phishing emails.
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SMS vs Email Marketing Pricing
The average cost of text SMS or mobile marketing:
- $40-$50/Monthly for 1,000 Texts.
- $115-$200/Monthly For 5,000 Texts.
- $190-$400/Monthly For 10,000 Texts.
The average cost of email marketing:
- $0-$60/Monthly for 1,000 contacts.
- $15-$90/Monthly for 5,000 contacts.
- $20-$190/Monthly for 10,000 contacts.
SMS vs Email Marketing: The Difference in Table.
| Topic | SMS Marketing | Email Marketing |
| Open Rate | 98% | 21.33% |
| CTR | 20-35% | 2.91% |
| Cost | High | Not High |
| Spam Score | 15% | 45% -50% |
| Content Lenght | Limited | Unlimited |
| ROI | 4-$5 For Every $1 Spent | 36-$44 For Every $1 spent |
| Engagement | High | High |
| Internet Connection | Not Required To View SMS | Required To View Email |
| Frequency | A Few Company Use SMS Marketing | Most Companies Use Email Marketing |
Best Industry For SMS or Mobile Marketing
The performance of SMS marketing is not better in all industries. Here are some best industries for SMS marketing.
- Automotive
- Real Estate
- Local retailers
- Restaurants
- Travel Agency
- Financial Services,
- Insurance Services
- Consumer Services
- Home Improvement Services, etc.
Best Industry For Email Marketing
Email marketing performance is good in all industries and sectors. Most of the company use email marketing channels. Here are a few top industries that benefit from email marketing.
- Health & Wellness
- Retails
- Fashion
- Consumer Goods
- Hospitality
- Beauty & Cosmetics
- Business Services
- Creative/Marketing Agency
- Luxury Products etc.
Which performance is better, SMS or email marketing?
SMS marketing is a very effective way to get your message across, but it has its limitations. SMS messages are charged by the minute, so they’re not ideal for businesses with a high volume of customers. If you have a lot of customers and don’t want to pay per message, then email marketing might be more suitable for you.
Email marketing is more cost-effective than SMS and it allows you to send messages at any time of day or night without worrying about incurring extra charges on top of your usual rates. You can also use email as an opportunity to build relationships with new prospects, which will increase their likelihood of becoming customers in the future.
So, You can make whatever decision about which marketing channel is best for you, SMS marketing or email marketing.
Conclusion: There are some advantages and disadvantages to using SMS and email marketing. You use which marketing channel performs best for your business.
