Lead nurturing is the process of developing relationships with potential customers, even if they are not yet ready to buy. By providing valuable information and building trust over time, businesses can turn leads into customers when they are ready to buy. Lead nurturing requires patience and consistency, but it can be a very effective way to grow a business.

If you’re like most people, you probably have a love-hate relationship with your email inbox. You love getting messages from friends and family but hate getting spam. And, let’s be honest, most marketing emails fall into the latter category.

But what if there was a way to get the best of both worlds? What if you could get emails from companies that were actually relevant to your interests?

Lead nurturing software makes this possible. By tracking your online behavior, it allows companies to send you more targeted, personalized emails. And, as a result, you’re more likely to actually read and engage with them.

So, if you’re sick of sifting through your inbox only to find a bunch of junk, lead nurturing software may be just what you need.

10 Best Lead Nurturing Software and Tools For B2B Marketing

1. LeadBoxer

LeadBoxer is a powerful lead nurturing tool that helps businesses generate leads and increase sales. It does this by tracking website visitors and providing detailed information about their behavior. This allows businesses to identify potential customers and follow up with them in a timely manner. LeadBoxer can also be used to segment customers and create targeted marketing campaigns.

Features:

• Lead Nurturing
• Lead Generation
• Lead Identification
• Lead Management and Segmentation
• Digital marketing reports and insight
• Lead Scoring and Qualification
• Email Tracking

Pricing:

Free Trial Available.

Basic Plan: €195/Monthly

Premium Plan: €495/Monthly

Integration: LeadBoxer has many integrations like WordPress, Gmail, Hubspot, MailChimp, Pipedrive, LinkedIn, etc. See all integration of LeadBoxer.

2. Marketo:

Marketo is a lead nurturing software company based in San Mateo, California, that provides marketing automation software to help businesses engage with their customers. Marketo’s software allows companies to track customer behavior, measure campaign performance, and nurture leads through the buyer’s journey. The company also offers a suite of marketing services, such as email marketing, lead management, and social media marketing.

Features:

• Lead Nurturing and Qualification
• Marketing Execution Improvement
• CRM Lead Management
• Email Marketing and Sequence
• Marketing Automation
• Lead Scoring and personalized
• Client Relationship Improvement

Pricing: Contact Marketing For Pricing.

Integration: Marketo has many integrations like Salesforce, Google, Facebook, LinkedIn, etc. See all integration of Marketo Engage.

3. HubSpot Lead Nurturing

As the internet becomes more saturated with content, businesses are finding it harder to get their messages in front of their target audiences. In response, HubSpot has developed a lead nurturing feature to help companies keep their brand in front of potential customers. Hubspot is a machine learning lead scoring platform that helps to get more conversion from their entire leads database.

Features:

• Lead Nurturing and Qualification
• Marketing Hub and Automation
• CRM Lead Management
• Email Marketing and Automation
• Lead Scoring and personalized
• Client Relationship Improvement
• Email Signature Generator

Pricing: See the all pricing on HubSpot.

Integration: HubSpot has about 1,182 integrations like WordPress, Salesforce, Google, Facebook, LinkedIn, etc. See all integration of HubSpot.

4. EngageBay

EngageBay is a powerful marketing automation tool that helps businesses nurture their leads and drive conversions. The tool comes with a wide range of features, including email drip campaigns, Lead Scoring, and Lead Nurturing. With EngageBay, businesses can easily create and track their marketing campaigns and measure their ROI.

Features:

• Lead Nurturing and Scoring
• Marketing Automation
• Email Sequences
• Appointment Scheduling
• Contact Management Tools
• Sales CRM Database
• Email Tracking System
• Email Signature Generator

Pricing: The EngageBay pricing start from $11.99/Monthly. See the full pricing and plan of EngageBay.

Integration: EngageBay has all major marketing integrations like Zapier, Xero, Stripe, MailGun, JotForm, etc.

5. LeadMaster

LeadMaster’s lead nurturing tool ensures that no lead falls through the cracks. By automatically sending leads targeted content based on their behaviors, interests and needs, LeadMaster provides a personalized experience that keeps leads engaged until they’re ready to buy.

Features:

• Lead Nurturing and Scoring
• Leads and Database Management.
• Mass Email Campaign
• Email Marketing and Automation
• Email Tracking
• Campaign Insight & Reports
• CRM and Customer Relationship Management

Pricing: Free Trial Available.

LeadMaster’s Premium plan start from $15.00/Monthly.